Edit existing channels, add new channels, or remove existing channels (see instructions below). Step 1: brainstorm your calculated metric. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. A/B testing total revenue from variance_square computation. Users The GA4 users metric is a key metric allowing you to understand your target audience. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20. The ‘Items revenue’ metric is calculated as item price x item quantity. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. My Step-By-Step Blueprint For Becoming GDPR compliant with Google Analytics 4 (GA4). Sessions break when campaign parameters change. Google Analytics 4 Calculated Metrics with Examples. . Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. In the Settings section, click Show all to see all. Put in a purchase for the event name, and then provide a name for our custom trigger. In the Property column, click Data Streams. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. You can't use hyphens in the name, but you can use underscores and spaces instead. Both also have two types of metrics: counting and calculated metrics: Counting metrics are interactions with your site that reflect the total number of the defined interaction. This means, you should follow a a proper guide to GA4 migration checklist and plan. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). Add New users as a metric to Table 1. Session and User metrics are calculated through an estimation. Select Trigger Configuration → Custom Event. Stay tuned to the Google Analytics blog for visibility into the feature roadmap. Creating an ‘hour’ variable in GTM with help from ChatGPT. To do that, go to GA4 -> Admin -> Custom definitions. The exploration could use the Page title and screen. Problem 1: Data Flatline. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. Create a custom metric. Google Organic Search Traffic: This. Give it all the permissions it asks for, and then connect your GA4 property. Looker Studio (formerly known as Google Data Studio) offers a native connector to load data from Google Analytics 4. You can't use hyphens in the name, but you can use underscores and spaces instead. Step-1: Navigate to your Google Analytics 4 property. Adjust web session timeout. Create a custom metric. When a custom metric has hit-level scope, the value of a custom metric is only applied to the hit with which the value was sent. Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). Step-3: Now click on ‘Events’. Click on the metric for your blended data scorecard, then click Create Field. You’ll have to calculate them, using your own queries. 3. The ‘recommended events’ are one of the four categories of events in Google Analytics 4 (GA4). Some marketers love it. you design custom goods (e. Click the “ Add A Field ” option. You can also schedule your custom reports to be generated regularly. I will use a test property here (no custom dimensions implemented yet). Name your calculated field. Let us proceed now to adding calculated metrics. Then, select Free form. When I send next request I just get metrics by hostName, but not by my custom event. Click on the three dots icon next to the custom dimension, and then select “ Edit ”. Click on "New" to create a new tag. I dive deeper into the comparison in another blog post, but the bottom line remains the same. Along with the custom report updates, Google has streamlined ecommerce metrics in GA4 explorations. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. This metric is unique for GA4. Consultant to countless small and big businesses over the. If you’ve already implemented Google Analytics 4 (GA4) on your website or app, you may have noticed a wildly different set of metrics than what you’re used to in Universal Analytics (UA). 1. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. Custom dimensions and metrics are set at the property level in an Analytics account. Then click on Data source. This metric is explained in the detail in another post that you should check out. Click on “ Custom dimensions ” and then select the custom dimension you want to edit section. A GA4 custom metric has only one scope and that is ‘event’ scope. To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. In the data source connection, click the blue number of hours in the data freshness connection settings, and you can change the time range. Drag & Drop Filters. To begin crafting calculated metrics in GA4, log in to your account, and navigate to the “Admin” section. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. In the Custom metrics tab, click Create custom metrics. Adjust web session timeout. 7. Step 3. Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. You can't use hyphens in the name, but you can use underscores and spaces instead. 3- Once inside, click on My data sources in the navigation. Step 1: brainstorm your calculated metric. Next, let’s compose a new query in BigQuery. #2 Click on the ‘ Blank ‘ exploration report template:The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Now we can divide our Add to Cart events by our Product Click events. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM () Data. So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users. Follow the below steps to create a segment overlap report in GA4. To build a custom report within GA4 in the Exploration section, select the “Free-form” report type. You can also customize a report and create an exploration to include engagement metrics. The instructions are to go to the Admin option in the left menu, then go to Custom definitions, and then finally select the Calculated metrics tab. In the row for the custom dimension or metric, click > Archive. By default, the global currency type of a property or reporting view is USD. Make sure you are in the correct account. I will also cover hit limits, thresholding and cardinality in Google Analytics 4. Click the data stream for your website, then under Google tag, click Configure tag settings. Pageviews are calculated differently. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. The scope is like the rules of the game. How Analytics attributes credit. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. Next, hide the Explorer section to allow more room to view our query. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. What would be handy is if you can create a calculated metric that would give you the average page load time. Where you can see session metrics. e. From there you select either custom dimensions or custom metrics. First, go to the Explore tab in the left-hand navigation bar that pops out. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]Click the “ Resource ” navigation menu and select “ Manage added data sources ”. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. Advertising Cost vs Revenue. Under Settings, click Show all. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. #2 The data threshold is independent of the data sampling. Step 3: Adding calculated metrics. Step 1: Log in to your Google Analytics 4 account. Should I use another metric, or did I something wrong? Request:Click on “Custom Dimensions” under your property. Generate the query and Copy the code. Learn more. This metric is populated automatically. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. In Metric name, enter a unique name for the new metric. Omnibug – Chrome extension to decode and display outgoing web metrics requests. So if your engagement rate is 30, your bounce rate will be 70. You can't use hyphens in the name, but you can use underscores and spaces instead. You must have the Editor role on the property to create or edit custom dimensions & metrics. GA4 Explorations help to uncover deeper insights in your data. The custom buckets allow you to see metrics for related groups of information. See entrances and exits. Name the field “User type” and set the formula to “New” on Table 1 and “Returning” on Table 2. Navigate to the “ Resource ” tab and select “ Manage added data sources “. It's pretty simple to follow these instructions. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Building SQL query requires expertise. Select a web data stream. Make sure you are in the correct account. This is considered the broader categorization of. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. Metrics Chartered Accounting is a cloud-based accounting firm founded in Victoria, BC. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. In the digital marketing. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. Google Analytics 4 Calculated Metrics with Examples. Default channel groups can't be edited in GA4. calculated metrics and the Extract Data data source. Google Analytics collects a user property from your website when the user property is set for the first time on a page (usually through the first events on a page) or when the value assigned to a user property changes. Benefits of using GA4 calculated metrics There are several benefits of using calculated metrics in Google Analytics 4; let’s discuss a few of them below: Introduction to event-scoped custom metrics. Under the “Admin. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Add a dimension of ‘ event name ’. A/B testing experiment last updated timestamp in msec. GA4 is entirely different from Universal Analytics, when it comes to data organization, data collection model, metrics and how they are calculated. Create a new custom report with the following settings to unlock this new data:Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. You can also customize a report and create an exploration to include engagement metrics. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. Add the Session source/medium dimension and the Total users, Sessions, Conversions, User conversion rate, and Session conversion rate metrics. Different navigation with fewer out-of-the-box reports in GA4. Google announced its additional feature for creating custom metrics called the ‘Calculated Metrics’. Add a metric of ‘ event count ’. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Default channel groups can't be edited in GA4. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial;Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Document required changesMap custom dimensions. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. Processing – collected values are used to populate the final report dimensions according to a. When paired with a metric like Event. Introducing Google Analytics 4 (GA4). Step 2: Access Custom Definitions. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. From here, you will add your custom metrics and dimensions. Click Create new channel group to start with a copy of the default group. This is an underlying metric showing you the average time your webpage was in the focus of your user. So, if you see a data table with 200 rows, its cardinality would be 200. Click Create new channel group to start with a copy of the default group. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. Session acquisition dimensions can be found here. A few. However, it is easily reproducible because it only requires filtering the. Take advantage of custom metrics and dimensions in GA4 to capture specific data points. The custom buckets allow you to see metrics for related groups of information. However, when. #8 GA4 Ecommerce. Select the Free Form Exploration Template. Adjust web session timeout. Edit existing channels, add new channels, or remove existing channels (see instructions below). GA4 reports are arranged quite differently than reports in UA Details inside to understand standard reports, custom reports, and more. The response is split. Build reports with created parameters. This GA4 property provides crucial insights through calculated metrics like Average revenue per active user and Average engagement time. We've created a GA4 report template with the important metrics to save you time on client reports. In Dimension name, enter a unique name for the new dimension. You can create up to 5 calculated metrics per standard property and 50 calculated metrics per 360 property. When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search. GA4 (Google Analytics 4). You cannot save the comparisons. triggered the ‘session_start’ event). In the Settings section, click Show all to see all. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. First, you’re going to create a custom dimension for Percent scrolled, with dimension name ‘Percent scrolled’ and the Event parameter ‘percent_scrolled’. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. It’s official. Then, click Save. These are different from the calculated metrics you can create in the web UI. Users should. Do You See GA4 Bridging the Gap Between Event-level and Session-level Metrics Eventually? Yes, we do! They've already started to do so. Other times, it was under calculated by 10 minutes or more. Click "Create custom metrics". You can create up to five Calculated Metrics inside each Google Analytics property (if. In the Custom dimensions tab, click Create custom dimensions. To verify that Analytics has registered an event as a conversion, trigger the event on your website or app and then check the Conversions by Event name card in the Realtime report. Shopping Cart Abandonment. The repeated views of a single screen or page are counted in the ‘views’ metric of GA4. Chose your created event parameter in the dropdown. You must have the Editor role on the property to create or edit custom dimensions & metrics. You should now be able to see the list of all the enhanced measurement events. In the digital marketing world, it’s like the new model of your favorite car. There has been a constant uprising around Google Analytics’ GA4 models since mid-April. GA4 Explorations help to uncover deeper insights in your data. In Admin, under Data display, click Custom definitions. Create a custom metric. If you have many metrics in the table, you may need to scroll to the right to view the metrics. OR. Google Analytics sorts data into dimensions and metrics. Here’s how to do it, according to Google: On the top right of the report, click Customize report. #2 Matomo has no data storage and collection limit (provided you are hosting Matomo instance on your own web server or hard disk). Go to “Admin”. CRM data. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. GA4 measures time differently by sending a timestamp with every event. Step 3: Watch your dashboard populate in seconds. Since comparisons are temporally created segments there are a few limitations to it. In Universal Analytics, content grouping lets you group content into a logical structure, and then view and compare metrics by group name. Select a web data stream. Google announced its additional feature for creating custom metrics called the ‘Calculated Metrics’. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Step 2: Click on create field. Get clear on the events you want to track. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;While the native GA4 Hour dimension is not available in Tag Manager, custom dimensions and metrics are. You can try to modify here and wait for one or. Comparing to fields available through the GA4 data API used by the native Data Studio connector, the following dimensions are missing for the moment, but will be added very soon: User traffic source dimensions. In the next screen, click the edit icon of the GA4 real-time data source. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:By auditing your current property, you can better understand any filters or settings and if you have to replicate them in GA4. Nominated for Digital Analytics Association Awards for Excellence. Following is a brief description of each step shown in the funnel visualization: Step-1: Session start – This step shows the number of users who started a GA4 session on your website (i. GA4 Custom Dimensions and Custom Metrics for Organic Search Keywords Data. To create a cohort exploration report, follow the below steps. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:Archive custom dimensions and metrics. js JavaScript library. Session is based on session_start event. It is possible to utilize custom metrics to create calculated metrics. Click Archive. To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. How to change the Date Range. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Consultant to countless small and big businesses over the decade. The cardinality of the GA4 data table increases as you apply more dimensions to the report. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. In the row for an existing group, click > Copy to create new. 2. These custom dimensions are available to use in Looker Studio. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. account_type = “paying customer”. To override default cookie expiration and cookie update settings: In Admin, under Data collection and modification, click Data streams. In Dimension name, enter a unique name for the new dimension. Event value: The sum of all 'value' parameters supplied with an event. Step-2: Click on ‘Engagements’. A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. com’. Click Override cookie settings. , an email to social media for the same user will result. Calculated metrics are for deriving new data from the already available data in GA4, while Custom metrics are for tracking and collecting numerical data that are. You can also customize a report and create an exploration to include engagement metrics. Do not construct metric filters and use in the dim_filters argument or vice-versa. You should now be able to see the complete list. For example, if you are evaluating Sessions per User on a daily basis, then the report shows you one value per day that represents the average number of sessions per user. First, set up the custom dimension or metric in your property. Select the GA4 data source by clicking on the edit button. That means they only start collecting data from the time they are registered and configured in your GA4 property. The GA4 engagement rate is calculated in the following way: Engaged sessions divided by Sessions. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. The two fields in custom dimensions are index and value. This metric is populated automatically. In the row for an existing group, click > Copy to create new. You will see two tabs: “Custom dimensions” and “Custom metrics”. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Once you have installed it, click Manage pixel here to configure it. When a user performs an action that changes the value of a user property, Analytics will collect only the value that changed. Top Conversion Sources & Paths. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. The exploration could use the Page title and screen. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Migrate from Universal Analytics. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. New Metrics: A/B testing ad revenue from variance_square computation. In Google Analytics, click Admin. Custom Metrics. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. Step-4: Click on the ‘Cohort exploration’ template. Step 4: fill in all details of the calculated metric. In the Property column, click Data Streams. A new "calculated metrics" feature will allow custom combinations of metrics. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. ) that you want to track (for example, a transaction ID, a product ID or category, a user’s pricing plan, etc. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. google. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. g. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. GA data respect a specific schema combining user, session, item and event based scopes for available. We're seeing severe issues with custom dimensions and general UI bugs. Step-7: Once you have discovered duplicate transactions, download this. List any events, custom dimensions and metrics, filters, or calculated metrics you can find. In the Settings section, click Show all to see all. Much like UA, GA4 also imposes a limit of 5 calculated metrics per standard property. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Author of four best-selling books on digital analytics and conversion optimization. So if your engagement rate is 30, your bounce rate will be 70. In this method, a Google Analytics GA4 Property Identifier is specified in the request, and the metadata response includes Custom dimensions and metrics as well as Universal metadata. e. On the next. Next, add the newly created parameters as dimensions and event count as metrics, in the report configuration. Make sure you are viewing a detail report. Average Engagement Time. Author of four best-selling books on digital analytics and conversion optimization. Go to GA4 property. Skip to main content. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. First, log into Google Analytics and click the Explore tab in the left sidebar menu. Google Analytics 4 Calculated Metrics with Examples. This metrics calculated the number of unique sessions that visited a particular page. OR. Although you can’t find exit pages and exit page percentages out-of-the-box with GA4 as you can in UA, you can use free-form explorations to create a custom GA4 report to get you that data. Step 5) Share your reports with your team. However, when I go to the Custom definitions page, I can't see the Calculated metrics option, as illustrated below: Why can't I see the Calculated. Your measurement and capabilities will work just as before and you don’t need to take any action. You will see two tabs: “Custom dimensions” and “Custom metrics”. Google Analytics 4 Calculated Metrics with Examples. com. For example, you can create a bucket for pages w. There has been a constant uprising around Google Analytics’ GA4 models since mid-April. A custom metric that has an event scope is called an event-scoped custom metric. Go to “Admin”. Here are five quick action steps for setting up calculated metrics in Google Analytics. It also shows the data trend for each of these metrics once you click on a. You will see a screen like below. Select the web property for which you want to set up cross-domain tracking. Migrate from Universal Analytics. In Table 2, select Add metric > CREATE FIELD and name the field “Returning users” and set the formula to Total users – New users. Metric expressions are custom calculated metrics that can be calculated on the fly when you supply a named vector with the name of your created custom metric, and the calculation expression you are performing. Step 2: Now click on ‘Audiences’. Thanks. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. g. Step 4: Click on ‘Create a custom audience’. You could create a free-form exploration called "Entrances and Exits". Key differences between custom metrics and calculated metrics. Enter a new group name and optionally a new description. Walk through the steps to create custom-calculated metrics. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. Customer Lifetime Value. BAD. GA4 Changes: ️ Added to GA4. In GA4, bounce rate is typically not included in default reports. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. If you would like to share your reports. By default, the global currency type of a property or reporting view is USD. e. You’ll see these terms repeated frequently below, so it’s important to define what the difference is between the two. Make sure you are in the correct account and property. From there you select either custom dimensions or custom metrics. In the Custom dimensions tab, click Create custom dimensions. In the current version of Analytics you can now use "Calculated Metrics". g. In the Custom metrics tab, click Create custom metrics. Runs one of the most popular blogs in the world on digital analytics. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC; You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields and click the Create button when finished. We recently made improvements to default channel grouping for Google Analytics 4 properties. Customize audience segments, define custom goals to track, and share these reports with folks who do not have access to the GA console. Click on “Calculated Metrics” and then “Create Calculated Metric”. ” Then, select “. These metrics can include both the predefined metrics set by GA4, and custom metrics. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it.